Getting the Attention of Family Forest Owners: Lessons from Social Marketing Research
When:
Apr 16, 2009 12:00 pm US/Eastern
Length: 01:00 (hh:mm)
Author(s)/Presenter(s):
- Dr. Brett Butler, Research Forester, Northeastern Research Station, USDA Forest Service, Ms. Mary Tyrrell, Executive Director, Global Institute of Sustainable Forestry, Yale School of Forestry & Environmental Studies
This special one-hour program will discuss social marketing as an approach to reaching family forest owners to positively influence their attitudes and behaviors toward stewardship of their lands. Dr. Butler and Ms. Tyrrell will present results from the Sustaining Family Forests Initiative.
